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2019 Global LED Video Wall Market Outlook-Cinema, Rental Market and Price Trend

Issuing time:2018-11-16 16:16

According to thelatest research report of LEDinside 2019Global LED Video Wall Market Outlook - Cinema,Rental Market and Price Trend, as the demandfor LED display in markets including rental market, HDR market application,retail and meeting room boosts, global LED display market scale in 2022 isexpected to stand at USD 9.349 billion with a CAGR of 12% during 2018 to 2022.Thereinto, that of indoor fine pitch display in 2018 is expected to be up toUSD 1.997 billion with a y-o-y growth of 39% and its CAGR during 2018 o 2022will reach 28%, which is driven by the continuous development of ultra-finepitch display in the future.

Base on theapplication of LED fine pitch display, it can fall into six categories:broadcasting (studio), security & control room, corporate & education(company meeting room, school and training institute classroom, etc), retail(high-end retail, shopping mall), public area & transport (airport, metro,public square), hospitality & entertainment & theater (cultural andrecreational centers like hotel and theater). Retail and hospitality &entertainment & theater are expected to achieve obvious growth.

As fine pitchdisplay technology gets increasingly matured, the pixel pitch of outdoordisplay also tends to become smaller and finer. Due to relatively lowcardinality, market scale in 2022 is expected to be around USD 521 million andthe CAGR during 2018 to 2022 will come to 35%.

HDR DisplayMarket Includes Cinemas, Home Theaters, Bars and Theme Parks

There are threemajor development trends on the cinema market, including old equipmentreplacement tide, market and product differentiation positioning, and operationand fund effective management.

In terms ofreplacement market, laser light sources have advantages in brightness, productlifespan and color saturation. 30,000lm 4K RGB laser projector will become thekey product of the five-year high-end projection market.

New cinemainstallation market emphasizes market segment and product differentiationpositioning. Premium cinemas are defined to provide high quality images,immersive image display and immersive sound effects. In terms of image display,high-definition cinemas will be the market for projector manufacturers and LEDdisplay manufacturers to compete. Compared to the total price of 4K RGB laserprojector with screen (USD 100,000), the price of LED display product is muchhigher, and the future trend is likely to shift towards P1.9 high precisiondisplay.


Source:RealDLUXE (Left) & Samsung Onyx Cinema LED (Right)

Cinema adoptsfine pitch digital display. The frame rate issues can potentially be resolvedthrough the display as well to enhance the enjoyment of audio and video. Thebrightness of the images viewed by each seat is uniform, and even the quasi-3Dfunction can be achieved. In the future, naked eye 3D technology can bringdifferent business opportunities for displays in the cinema market.

3D glassesinclude shutter and polarizer. When adopting shutter 3D Technology, thebrightness of picture will reduce slightly, but the overall picture’s claritywon’t decrease. In terms of LED display with shutter 3D technology, pixels canremain consistent with 2D images, but the frame rate needs to be accelerated,which is precisely the advantage of LED display.


Source: SamsungOnyx Cinema LED

LEDinside’sresearch points out that traditional display and LCD makers have prioritizedthe development of Micro LED displays and have planned to enter LED ultra-finepitch display market by cooperation and alliance. It is believed that LED finepitch display will enter the high-end niche market in the next three years whenadvanced technology becomes mature.

Rental MarketSteadily Grows within Next Five Years

Due to the largenumber of sports in the world in double years (such as 2014, 2016, 2018), theelectoral activities have driven demand in the rental market. With the increasein the demand for flexible assembly and the trend of smaller pitches on thedisplay screen, it is estimated that the rental market will show a relativelystable growth in the next five years.

LED DigitalDisplay Product Price Analysis

The price ofdisplay products is subject to four key factors, including brand, warranty,reliability and tender price, which interact with each other. Even thoughmanufacturers announce the products in same pixel pitch, the prices will bediverse, mainly resulting from the difference in product quality andreliability. The branded manufacturers provide more installation assurance,after-sales service and product warranty, especially the product warranty,international manufacturers offer longer warranty period than Chinesemanufacturers, and they provide quick maintenance service; therefore, theirproducts are with higher prices. Moreover, the tender also is one of the majorfactors influencing the price, and the prices of tenders about differentapplications and for different purposes vary greatly.

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